Is Niche Marketing The Perfect Way For Billion Dollars?
https://clicktrakr.biz/lCgIQjlUQ6
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The word ‘niche’ is defined as: “A special area of demand for a product or
service”. ‘Marketing’ is defined as: “The opportunity to buy or sell”. If
you put the two works together, niche marketing means buying or selling a
product or service in a special area of demand.
All that really means is that a product or service is being sold to the people
who are most interested in that particular product or service and not to the
world in general.
Oftentimes big businesses use niche marketing. For example, a company that makes
computers and computer accessories might advertise all-in-one copy/printer/scanners
to the home computer user while at the same time advertising single function
machines to large businesses.
One of the things that make niche marketing so attractive to sellers is that
their advertising budgets go further. It costs less to advertise to a
specialized market than it does to advertise to a broader market.
Niche marketing must be designed to meet the unique needs of the targeted
audience. Niche marketers must tailor their product to meet those unique needs.
If, for example, you have designed a product to make poodle grooming easy enough
for the untrained professional to do it, those who own poodles will be most
interested in your product.
Those who own Blood Hounds or cats couldn’t care less. If you have written an
e-book that will explain how to start and succeed at an online business, those
who are looking for that information are your niche market. Those who are happy
doing what they are doing are not interested at all.
Niche marketing is a very effective and cost efficient way to advertise and sell
specific products or services to a specific audience or, hopefully, buyers of
that product or service.
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Niche Marketing is the last great frontier for the small business entrepreneur.
Out there in the ‘real’ world, small businesses don’t have a half fair chance of
competing against the giant international corporations of the world. The
Internet has evened the odds for small business.
The Internet has created a real equal opportunity for those who are willing to
use it. There are several different ways to make use of niche marketing and
succeed. All of the ways require getting a domain and a webhost, building web
pages and adding content.
Those are just the basic basics of Internet Marketing in any form. Then there
are the choices of how to go about building a successful niche marketing site
that will provide you with a profit….hopefully a very large profit.
1. You can create an informational product. An informational product can be
articles, reports, columns, audio or video, or other things. These can be sold
as stand alone products or used for advertisement or promotional causes.
2. You can build a content rich web site that will be so interesting it will
draw potential customers again and again.
3. You can publish newsletters and ezines that are so full of pertinent
information that people will happily pay for subscriptions to them.
All of the above listed ways can be used to create a niche marketing website
that has the capacity to make money. There are two things that all of these
methods have in common.
The topic must be one that helps people solve a problem, makes them healthier or
happier, or provides them with information that they want or need in some way.
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